General Business, Bsba

The General Business degree is offered for students who are interested in many aspects of business but want to maintain flexibility to explore degree options and offerings across Spears School of Business. By choosing General Business, students will be exposed to more classes in different business units and then explore minors and degree options that fit with their interests. Students identified as needing developmental course work must satisfactorily complete the appropriate English and mathematics courses as part of their degree program. Graduates should prepared for employment opportunities in government agencies, financial institutions, and large to small business or industry. Leadership, innovation and management are the foundation of our general business concentration. With a mastery of these concepts, you’ll become a highly-recruited generalist with multiple career options to consider.

2 See theGeneral Educationsection of the catalog for a full list of courses. Learn the terminology and concepts in major business areas, as well as the analytical techniques needed to solve today's business problems. Learn to identify ethical issues and evaluate alternative courses of action as well. There’s no better way to pad your resumé than to show practical work experience. Each semester, companies come to us looking for qualified students looking to set themselves apart from the pack.

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The general business major is also suitable for students who intend to pursue a specialized master’s degree in business or who are interested in law school or other professional fields. The General Business concentration is designed for students who wish to obtain a breadth of knowledge in the fundamentals of business. This concentration offers students the opportunity to earn a degree in business without specializing a particular field. The concentration provides a well-rounded program of study, and the flexibility for individual interests and career planning.

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We call this our dataguyacademy major because it is flexible and prepares students for a variety of careers. For example, the Accounting, Economics, and Finance specializations prepare students for careers involving analytics, theories, and quantitative problem-solving. On the other hand, the Management and International Business specializations prepare students for careers that require solid critical thinking and communication skills. The General Business concentration is unique in the College of Business as it provides students with an opportunity for them to combine classes throughout the COB to their BSBA degree. This concentration permits you to seek your academic and career passion by selecting courses that are fascinating and relevant for you! Mix and match courses across disciplines, take a few graduate level courses, design a concentration that you find meaningful.

General Business Major

Do you desire a deep dive into marketing and economics, yet need an extra serving of accounting to satisfy your cravings? There is much to be said for being a generalist in a sea of specialists who have focused on doing only one thing. Individuals wishing to deepen their knowledge with post-baccalaureate studies can complete an advanced degree in business online or on campus through the UW-Whitewater Master of Business Administration and one of 12 unique emphases.

The BBA in General Business provides students with valuable skills that are the foundation for a successful career as an entrepreneur or as part of a corporation, small business, or family business. This major is intended for business students who wish to gain breadth in skills and knowledge within their undergraduate studies. It is particularly appropriate for students who wish to combine a study of business with a minor or extended coursework in a non-business field.